You audited your company books. When was the last time you audited your company website?

by K.E.Lubrecht
2 April 2006

Websites are meant to provide current information for your customers. They can be a resource for your existing customers or a first impression for those interested in your products or services.

No matter what the reason for the visit, you want to be sure that it is a good experience and portrays a positive image of your company.

While an in depth audit is more involved, check the indicators below to see if it is time to update your website or consider a rebuild.

How many of these statements are true about your website?

• Is your site easy to read and use?
• Can visitors quickly tell what your company does?
• Is it clear who you are?
• Is your site accessible to visitors with physical challenges? Not only is this a legal issue, but you don't want to miss out on business from those customers.
• Do you have a privacy policy?
• Do you have a return policy listed if it is appropriate?
• Will your visitors understand the jargon you use on your site?
• Can your content be reached in about 3 clicks?
• Do your links go where you expect? None are broken or go to pages that have been removed.
• Is your content written for the web not just a transfer from print?
• Have you removed deprecated code? Do you know what it is?
• Can you easily make changes throughout the site?
• Are you getting as many visitors as you would like?
• Is current contact information registered with your domain name registrar?
• Is your website integrated into your marketing plan?
• Is your website consistent with the rest of your marketing collateral?
• Does your website help build your brand?
• Do you own or have permission to use the graphics and content on your site?
• Are your products and services representative of your current offerings?
• Do you have a media kit available?
• Does your site include appropriate meta data for search engines?
• Do you have content to support your keywords?

If your answers were "No" to the questions above, contact cKc Consultants to get your website looking as good as your books!